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The website stats.yumapioneer.com has the following in the homepage, "2009 Booster Club Membership Form." We analyzed that the website also stated " Want a digital subscription to our paper? To access our digital subscription." It also stated " Find out what is going on back home from anywhere in the world! RESULTS â Can the Rockies stay in the playoff race? Yes â Tracy finally has them playing to their potential â 60. No â They eventually will return to their losing ways â 0. Maybe â Depends on if the pitching can hold up â 40. How will the Yuma football team do in 2009?." The header had Yuma as the highest ranking search term. This keyword was followed by Pioneer, Colorado, and News which isn't as urgent as Yuma. The other words they used was Local. Newspaper is also included but might not be understood by search parsers.